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Vacancy · Marketing

Creative Concepter

Come up with the concepts people remember, social-first and with creators built in.

32–40 hoursAmsterdam
Interested?

Want to help build the next chapter of Optimize? Email Wout, we would love to meet you.

Wout
WoutCo-founder
TeamMarketing
Hours32–40 hours
LocationAmsterdam
Applywout@optimizelifestyle.io
Our mission

Help build the health of tomorrow.

We believe health does not start in the doctor's office but in your everyday life. Knowing where you stand lets you make small choices every day that add up.

That is why we are building care that looks ahead: preventive, personal and based on your own data. Optimize brings your blood values, your wearable and your lifestyle together and turns them into a next step. Whoever works here helps build future-proof care, in which people stay healthy and fit for longer.

01Early signal
My blood data
LDL cholesterol3.6 mmol/L
Fasting glucose5.1 mmol/L
Vitamin D41 nmol/L

Prevent.

Know where you stand, well before anything becomes a complaint.

02Explained
Summary
Almost everything is within range; ferritin and LDL are the two to keep an eye on.

Understand.

Plain language about what your values and your data mean.

03Retest
LDL cholesterol
−0.6 mmol/L at the retest

Adjust.

A small step every week, and a retest that shows what it brings.

Every measurement makes the next step more precise.

Who are you?

CreativeYou come up with ideas that stand out, are relevant and get people moving.
ExperiencedYou have at least 3 years of experience as a creative and are ready for a next step with more responsibility.
StrategicYou understand a brand, an audience and a briefing and know how to turn them into a strong creative concept.
CommercialYou understand that a good idea has to be creatively strong and also serve the goals of Optimize.
Social savvyYou know what is happening on social media and have a sharp eye for trends, formats and developments.
Influencer-mindedYou understand the power of creators and know how to make influencers part of a strong concept.
A strong communicatorYou can explain an idea clearly, present it convincingly and get others excited.
Hands-onYou can come up with a big creative idea and think about how it comes to life in practice.
CollaboratorYou bring different people and disciplines along and like working together to make an idea better.
Creative leadershipYou enjoy taking others along in your ideas and giving creative direction.
AmbitiousYou don't just want to make campaigns, you want to make work that people remember and that moves Optimize forward.

What will you do?

Come up with conceptsDevelop creative, distinctive concepts for Optimize, campaigns and social media.
From briefing to ideaTurn strategic and commercial briefings into a strong creative concept that holds from start to finish.
Develop influencer conceptsWork out how influencers and creators become part of campaigns in a relevant and creative way.
Think social-firstDevelop concepts that fit the dynamics of social media and how people consume content today.
Build creative campaignsThink along from the first idea to the worked-out campaign, about formats, content and activations.
Present conceptsPresent your ideas convincingly to internal teams and external partners and get everyone excited about the direction.
Give creative directionKeep the central idea strong and steer the further creative execution.
Translate trendsTurn developments in social media, influencers, culture and content into new creative opportunities.
CollaborateWork closely with strategists, campaign management, creators, designers, copywriters and other partners to bring concepts to life.
Take others alongUse your experience to inspire colleagues, give feedback and raise the creative level of the team.
Make creativity drive growthDevelop concepts that don't just get attention but also build brand awareness, engagement and commercial results.

What do we offer?

Lots of creative responsibilityThe freedom to come up with ideas, take ownership and set out your creative vision.
Direct impactYour concepts actually get made and used for Optimize and its campaigns.
Creative freedomRoom to come up with and test new ideas, formats and campaigns.
Influencers × Social × CreativityWork where creators, social media and culture meet.
Room to growThe chance to keep developing yourself and take on more and more responsibility.
A role with influenceNot just making strong concepts yourself, but also taking others along and raising the creative level within Optimize.
A good salaryIn line with your experience and responsibility.
A MacBookAnd everything else you need to do your work well.
An ambitious teamShort lines, lots of energy and the drive to build strong things together.
Applying

From first email to offer.

You email Wout and get a short call back. Then come three conversations, and between each step we give you a quick call, so you always know where you stand.

Video call
Meet Wout
~30 min · from wherever you like
M14
T15
W16
T17
F18
S19
S20
Tue 15 Oct14:00

A short introduction

Half an hour by video call. We tell you about Optimize, you tell us about yourself; no preparation needed.

We call you
At the office
Our office in Amsterdam
~60 min · on the courtyard garden
We talk about
Your work
What you have made
Your ideas
For our brand

Specialist interview

An hour at the office with someone from your field: your work, your ideas and how you would approach it.

We call you
Founder interview
Where Optimize is heading
The coming years
Your role in it
And how it grows
All your questions
Anything goes
Does it click?
Then the offer follows

Founder interview

An hour at the office with the founders, about where Optimize is heading and the part you would play in it.

We call you
New message
Our offer
From Optimize · today
Role and responsibility
Salary and hours
Start date

Offer

If it clicks on both sides, you get our offer by email: role, salary, hours and start date.

Other roles

Maybe another role fits you better.

Marketing

Content & Brand Manager

Decide what Optimize says, to whom and where, and build the brand that goes with it.

32–40 hoursAmsterdamSee the role
Marketing

Campaign Manager

Make every influencer and social campaign run right, from briefing to going live.

32–40 hoursAmsterdamSee the role
Marketing

Social Media & Influencer Marketer

Make health something people want to watch, with content and the right creators.

32–40 hoursAmsterdamSee the role
Apply

Recognise yourself in this?

Email Wout and tell us why this role fits you. We would love to meet you.

Wout
WoutCo-founder, Optimize

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