Optimize
Privacy & security

Your health data, protected.

Health data is sensitive. That's why privacy isn't an afterthought at Optimize — it's the foundation of everything we build: encrypted, GDPR- and AVG-compliant, and always yours.

Our principles

Privacy by design.

End-to-end encrypted

Your data is encrypted at rest and in transit using modern standards.

GDPR & AVG compliant

We meet European privacy law in full, with data processed inside the EU.

Never sold or shared

Your data is never sold, and never shared with third parties without your explicit consent.

You stay in control

View, export or delete your data whenever you want. It's your data.

How it works

How we protect your data.

01 Encryption

Encrypted, end to end

All data is encrypted with modern standards, both at rest and in transit. Only you and the people you grant access to can see your results.

02 Access

Strict access controls

Role-based access controls govern who can see what. By default, no staff member can access individual health data.

03 Organizations

Aggregated insights only

Employers and partners never see individual values — only anonymised, group-level insights, with configurable de-identification.

04 Your rights

Access, export, delete

Under the GDPR you have the right to access, correct, port and delete your data. You manage this directly in the app or through our team.

Questions about your data?

Our team is happy to help with privacy, security and compliance.