Vacancy · Marketing

Content & Brand Manager

Decide what Optimize says, to whom and where, and build the brand that goes with it.

32–40 hoursAmsterdam

Interested?

Want to help build the next chapter of Optimize? Email Wout, we would love to meet you.

WoutCo-founder

TeamMarketing

Hours32–40 hours

LocationAmsterdam

Apply wout@optimizelifestyle.io

Our mission

Help build the health of tomorrow.

We believe health does not start in the doctor's office but in your everyday life. Knowing where you stand lets you make small choices every day that add up.

That is why we are building care that looks ahead: preventive, personal and based on your own data. Optimize brings your blood values, your wearable and your lifestyle together and turns them into a next step. Whoever works here helps build future-proof care, in which people stay healthy and fit for longer.

01Early signal

My blood data

LDL cholesterol3.6 mmol/L

Fasting glucose5.1 mmol/L

Vitamin D41 nmol/L

Prevent.

Know where you stand, well before anything becomes a complaint.

02Explained

Summary

Almost everything is within range; ferritin and LDL are the two to keep an eye on.

Understand.

Plain language about what your values and your data mean.

03Retest

LDL cholesterol

−0.6 mmol/L at the retest

Adjust.

A small step every week, and a retest that shows what it brings.

Every measurement makes the next step more precise.

Who are you?

CreativeYou come up with ideas that stand out and know how to turn them into strong content.

EntrepreneurialYou spot opportunities and get moving.

IndependentYou take responsibility and get energy from building something yourself.

A strong writerYou write clearly, sharply and with a style of your own.

StrategicYou can develop a clear content and brand strategy and turn it into concrete plans.

Brand senseYou know what makes a brand strong and have an eye for detail and consistency.

CuriousAbout health, health tech, biomarkers, wearables and what is happening in AI.

Results-drivenYou look beyond reach and good-looking content, and steer on impact and growth.

A strong communicatorYou know how to bring agencies, creators and partners along.

AmbitiousYou don't just want to do marketing, you want to build a brand that matters.

What will you do?

Build the brandHelp shape the brand strategy, positioning, tone of voice and the further development of Optimize.

Set the content strategyDecide what we tell, to whom, through which channel and to what end.

Make contentWrite strong knowledge articles and keep building our knowledge base.

Grow findabilityWork on SEO, internal links, strategic link building, digital PR and visibility in Google and AI search engines.

Develop content formatsCome up with new formats and stories that fit Optimize and our audience.

Strengthen social contentTogether with the team, make content that draws attention and builds engagement.

Build partnershipsSet up strategic collaborations with brands, experts, media and relevant platforms.

Lead creative partnersBrief and guide agencies, freelancers, designers, videographers and other external partners.

Make content drive growthCreate content that brings not just reach, but also brand, leads and growth.

Measure & improveAnalyse results, experiment and keep getting better.

What do we offer?

Lots of responsibilityThe freedom to build, experiment and make decisions.

Direct impactYour work contributes directly to the growth of Optimize.

A brand to buildYour ideas help decide how Optimize develops and grows.

Creative freedomRoom to come up with and test new formats, stories and collaborations.

Health × Tech × DataWork where technology, science and health meet.

A good salaryIn line with your experience and responsibility.

A MacBookAnd everything else you need to do your work well.

Room to growYour role grows with Optimize.

An ambitious teamShort lines, lots of energy and the drive to build something big.

Applying

From first email to offer.

You email Wout and get a short call back. Then come three conversations, and between each step we give you a quick call, so you always know where you stand.

Video call

Meet Wout

~30 min · from wherever you like

M14

T15

W16

T17

F18

S19

S20

Tue 15 Oct14:00

A short introduction

Half an hour by video call. We tell you about Optimize, you tell us about yourself; no preparation needed.

We call you

At the office

Our office in Amsterdam

~60 min · on the courtyard garden

We talk about

Your work

What you have made

Your ideas

For our brand

Specialist interview

An hour at the office with someone from your field: your work, your ideas and how you would approach it.

We call you

Founder interview

Where Optimize is heading

The coming years

Your role in it

And how it grows

All your questions

Anything goes

Does it click?

Then the offer follows

Founder interview

An hour at the office with the founders, about where Optimize is heading and the part you would play in it.

We call you

New message

Our offer

From Optimize · today

Role and responsibility

Salary and hours

Start date

Offer

If it clicks on both sides, you get our offer by email: role, salary, hours and start date.

We call you

Video call

Meet Wout

~30 min · from wherever you like

M14

T15

W16

T17

F18

S19

S20

Tue 15 Oct14:00

A short introduction

Half an hour by video call. We tell you about Optimize, you tell us about yourself; no preparation needed.

We call you

At the office

Our office in Amsterdam

~60 min · on the courtyard garden

We talk about

Your work

What you have made

Your ideas

For our brand

Specialist interview

An hour at the office with someone from your field: your work, your ideas and how you would approach it.

We call you

Founder interview

Where Optimize is heading

The coming years

Your role in it

And how it grows

All your questions

Anything goes

Does it click?

Then the offer follows

Founder interview

An hour at the office with the founders, about where Optimize is heading and the part you would play in it.

New message

Our offer

From Optimize · today

Role and responsibility

Salary and hours

Start date

Offer

If it clicks on both sides, you get our offer by email: role, salary, hours and start date.

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Maybe another role fits you better.

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Social Media & Influencer Marketer

Make health something people want to watch, with content and the right creators.

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Apply

Recognise yourself in this?

Email Wout and tell us why this role fits you. We would love to meet you.

WoutCo-founder, Optimize

Apply wout@optimizelifestyle.io

Content & Brand Manager

Help build the health of tomorrow.

Prevent.

Understand.

Adjust.

Who are you?

What will you do?

What do we offer?

From first email to offer.

A short introduction

Specialist interview

Founder interview

Offer

A short introduction

Specialist interview

Founder interview

Offer

Maybe another role fits you better.

Campaign Manager

Creative Concepter

Social Media & Influencer Marketer

Recognise yourself in this?

Want to help make Optimize better?

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